As a financial services marketer, we’re willing to bet that enhancing your acquisition strategies and growing share of wallet is top of mind. In fact, you may even be investing in data and analytics to gain better insights to inform your segmentation and marketing campaigns.
Regardless of where you are on the data-driven marketing spectrum – lacking insights or continually investing – you likely have an opportunity to further optimize results.
Take this brief self-assessment to size up your customer acquisition strategy.
If you answer yes to any of the questions in the assessment, give us a call. Equifax offers deep insights about your customers and prospects, enabling you to make timely, relevant offers and improve results. Look out for our next email showcasing best practices for banks to target high opportunity customers for higher returns. We’re ready to consult with you. Contact us today!