RA Business Solutions Blog Post

Mortgage Lead Generation Solutions

Act Now to Grow Your Mortgage Portfolio

In sales and marketing, lists matter – now more than ever with Mortgage campaigns. According to the 2018 Profile of Home Buyers and Sellers from the National Association of Realtors, 87% of buyers purchased their home through a real estate agent and 55% started their home buying process online. Lenders need to proactively find and attract a prospective buyer’s attention earlier in the mortgage journey, before that prospect has engaged with a realtor or another lender. With Equifax Mortgage Lead Generation, mortgage lenders can better identify prospects earlier in the mortgage cycle and create a more proactive process for your lending team.

Customers who use Equifax’s proven Mortgage Lead Generation lists have shown that the top 10% of the scores deliver up to 400% greater performance when compared to generic lead lists. That could increase your open rate from 1.9% to 7.3% – almost 4 times as many people opening your offer!

The Equifax Mortgage Lead Generation solution includes four different models, which are segmented based on the consumer profile and indicate the likelihood that a potential buyer will apply for a mortgage within the next 2 to 6 months:

  • New Purchase
  • First Time Home Buyer
  • Refinance
  • Home Equity

If you are ready to take your Mortgage prospecting to the next level, please contact Amy Cardona today to set up a quick phone call or schedule an appointment to learn more. Phone: (757) 353-5552
Email: acardona@retailalliance.com

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