RA Business Solutions Blog Post

B2B Marketing Lists

A Strong Sales Pipeline Starts with Quality Leads

In sales and marketing, lists matter – especially in Business to Business campaigns. Prospect lists that do not meet your target criteria or include stale business information can break the best of campaigns. With Equifax B2B Marketing Lists you get access to current, relevant market-leading business information, advanced analytics and proprietary technology to help you identify, reach and connect with your target audience. In addition to boosting your marketing qualified leads you will also generate a higher marketing ROI.

Customers who use Equifax’s proven B2B Marketing Lists consistently see a 10% lift in their campaign response rates due to key advantages that make our solution different from the one-dimensional lists available from other providers:

  • Access to more than 14 million small to enterprise verified, active businesses
  • Fresh, high quality business contact information for your email, direct mail and tele-prospecting campaigns
  • Linkage of each contact to a business with the EFX ID, a unique identifier, helping you incorporate them easily into your current systems
  • Exclusive business data from Equifax, not found elsewhere, which can be appended to help further finetune your prospect list

If you are ready to take your B2B prospecting to the next level, please contact us today to set up a quick phone call or schedule an appointment to learn more.

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