To ensure effective allocation of resources and optimal results from campaigns, it’s not enough to know what products customers buy and do not buy from your organization currently. You need to understand their potential and desire to buy.
Equifax works with banks and financial institutions across the country to help them better segment and target customers with the right offers based on financial profiles, behaviors and preferences.
Check out this example of how we helped one bank create an asset cross-sell strategy with the highest opportunity for return by following the best practice below.
Whether your firm is looking for growth from cross-sell, upsell or new markets, we can help you know more about your audience and target them more effectively via preferred channels. Look out for our next email featuring a case study for one bank that saved thousands of dollars by narrowing its prospect list by 90% – or call us today to learn more now.