October 2019

As marketers, we love to hear about new ideas or solutions that worked well – especially those that blow out our campaign... Learn More

Facing continuing pressure to grow assets under management and increase lifetime value from customers, many financial institutions are assessing the value of... Learn More

To ensure effective allocation of resources and optimal results from campaigns, it’s not enough to know what products customers buy and do... Learn More

Equifax works with credit union marketers across the country to help them better segment and target their member base with the right... Learn More

As a financial services marketer, we’re willing to bet that enhancing your acquisition strategies and growing share of wallet is top of... Learn More

Most credit union marketers are seeking to enhance their acquisition strategies, grow share of wallet, and deepen engagement with their members. Yet many marketers... Learn More

Not all marketing data is created equal, as one Equifax customer recently discovered. The company, a financial services firm, asked for our... Learn More

A successful marketing campaign marries the right target with the right offer.Many marketers turn to industry data providers to purchase lists and... Learn More