Grow Your Assets To Unleash Your Lending
As marketers, we love to hear about new ideas or solutions that worked well – especially those that blow out our campaign... Learn More
Segmentation Reveals High Potential For Targets
Facing continuing pressure to grow assets under management and increase lifetime value from customers, many financial institutions are assessing the value of... Learn More
5 Steps to Optimize Cross-Sell Results
To ensure effective allocation of resources and optimal results from campaigns, it’s not enough to know what products customers buy and do... Learn More
Best Practices to Drive Deposit Growth
Equifax works with credit union marketers across the country to help them better segment and target their member base with the right... Learn More
Size Up Your Customer Acquisition Strategy
As a financial services marketer, we’re willing to bet that enhancing your acquisition strategies and growing share of wallet is top of... Learn More
Financial Insight To Power Your Deposit Growth Campaign
Most credit union marketers are seeking to enhance their acquisition strategies, grow share of wallet, and deepen engagement with their members. Yet many marketers... Learn More
Smart Leads + Smart Execution = Smart Results
Not all marketing data is created equal, as one Equifax customer recently discovered. The company, a financial services firm, asked for our... Learn More
The Targeted B2B Marketing Data You’re Looking For
A successful marketing campaign marries the right target with the right offer.Many marketers turn to industry data providers to purchase lists and... Learn More